Creative agency KICK is at it again. This time they have developed a new campaign for Abhaile which is a Government funded scheme the helps people in serious mortgage arrears.
KICK’s Stephen Bradshaw said, “The core objective of our strategy is to provide hope for an audience who feels like they have no options. Mortgage arrears does not discriminate, it effects people from all backgrounds and our campaign was designed to let Irish Citizens in serious mortgage arrears know that the professionals in Abhaile will do all they can to try find a solution”.
This campaign is timely, following the Government’s announcement to extend the Abhaile Scheme for another 3 years.
Neil McKenna KICK MD said, “This is an excellent initiative. We are always looking to work with clients and brands who are trying to make a difference in society by inspiring change and I believe our new campaign for ABHAILE is doing exactly that.”
The communication includes 30 and 20 second brand ads directed by Kate Dolan and produced by Gaslight. These will run across cinema and video-on-demand. In addition radio, programmatic, out of home activity and interviews complete the suit of assets.
KICK is an independent creative agency based in Dublin, Ireland. Clients include, Peugeot, Ardagh Group, the HSE, Maynooth University, Chartered Accountants Ireland, DCYA, Enterprise Ireland, Citizens Information Board and M&S.
CREDITS:
Agency: KICK
Client: Abhaile
Campaign: A Roof Over You
Client: Bobby Barbour, Nicole Boyle-McBride, Evan O’Sullivan
Account Director: Stephen Bradshaw
Senior Account Manager: Triona O’Brien
Creative: Judy Goulet
Director: Kate Dolan
DOP: Evan Barry
Production Company: Gaslight
