Making the switch to Phoenix Natural Gas is far more than upgrading your central heating system… it’s the ultimate home improvement as 98% of customers would agree*
Recognising this, Ardmore’s new campaign activity illustrates how natural gas is the ultimate home improvement. Building on the success of our successful Another Great Reason campaign, the evolved creative is authentic and emotional focusing on the real-life benefits of Phoenix Natural Gas as told through impactful copy and lifestyle photography representing a wide range of need-states and seasonal triggers. This approach allows us to explore multiple demographics enjoying multiple benefits, each execution exemplifying ‘Another Great Reason’ for Natural Gas.
The activity seeks to reach out to the PNG target audiences, eventuate the benefits of natural gas and through quality messaging and imagery, provoke thought within our unconnected customer base in a key calendar period.
The activity will run across OOH, Radio and Digital Display in Autumn, and will be supported by targeted door drop and social media activity.
*100 people independently survey and chosen at random in April 2019
Credits:
Agency: Ardmore
Creative Director: Paul Bowen
Senior Creative: Chris Powell
Senior Copywriter: Luke Hanley
Account Director: Theresa McLaughlin
Account Manager: Becca Thompson
