Packed.House has teamed up with Spark Foundry and Ulster Bank to to create a vlog style content series called Home School that aims to simplify complicated mortgage information to first-time buyers through the lens of entertainment.ie movie editor and first-time buyer, Brian Lloyd.
The new partnership will sees Lloyd meeting with various experts to help him in the house buying process including interior designer Elaine Verdon of Leo + Cici and Carolina Lees from Savills Ireland. Each touchpoint of the partnership, whether it be written, video or social content created by Packed.House will be informative, light-hearted in tone and also reward-led. First time buyers will be rewarded for engaging with this content through competitions on entertainment.ie because let’s face it, saving for a mortgage can sometimes not leave much time or budget for treating yourself.
The Home School partnership with Ulster Bank forms part of the bank’s First Five mortgage campaign, which focuses on Ireland’s lowest four-year fixed rate, as well as the bank’s five key benefits for first-time buyers, including €25,000 Life Insurance cover in the first year of the mortgage, 50% off Home Insurance in the first year of the mortgage and low fixed rates from 2.3%.
According to client strategy director at Packed.House, Amy O’Flaherty: “We are delighted to partner with Ulster Bank on this series. We are incredibly proud of the concept and the value it is going to give our readers. Pre-campaign research using online surveys, social listening and our DMP highlighted that 71% of entertainment.ie readers were considering a mortgage in the next two years. The content theme has been created based on real life questions and queries first-time buyers ask when it comes to the jargon and myths associated with buying your first home.”
“Ulster Bank has great low fixed rates, including Ireland’s lowest four -year fixed rate and we’ve recently reduced and simplified all our mortgage offerings so we are committed to providing real ‘Help for What Matters’ to our customers. Nowhere is that more evident than with our First Five benefits for first-time buyers and that is why they are front and centre in our latest campaign. These benefits make the journey to owning a home that bit easier for our customers and are complemented by a team of dedicated mortgage specialists across the country,” says Tony Boylan, head of marketing, Ulster Bank.
