At 12pm today, the Irish radio industry paid a fitting and heartfelt tribute to broadcasting legend Gay Byrne, who sadly passed away earlier this week.
To mark the broadcaster’s passing, the Independent Broadcasters of Ireland worked with the Dublin-based agency Boys and Girls to create a radio ad that was both fitting and respectful while acknowledging his immense service to the Irish broadcasting industry down through the years.
Rest in Peace, Gay Byrne
Credits:
Client: Lisa Ní Choisdealbha, Executive Director, IBI
Agency: Boys + Girls, Dublin
ECD: Rory Hamilton
Creative Directors: Mark Tuthill
Senior Art Director: Udi Ovadia
Senior Producer: Sarah Chadwick
Account Director: David Carter
Account Manager: Hannah Hewetson
Retouching: Maxi McDonnell
Studio: Cian Booth, Simon Ross
Photography: Leo Byrne
Composer: Denis Kilty
Sound Studio: Mutiny
Voiceover: Cathy Belton
