The winners of the Marketing Society of Ireland’s Research Excellence Awards 2019 were announced today at the Society’s annual Christmas luncheon in the Shelbourne Hotel with the Grand Prix going to Behaviour & Attitudes.
Now in their 11th year, the Awards, are recognised throughout the industry as Ireland’s foremost showcase for the transformational impact that research can have on marketing and customer experience strategies. This year over 40 entries were submitted.
Behaviour & Attitudes scooped three awards, one of which included the overall Grand Prix award for its “From Challenger to Contender” project for Energia. As part of the win Behaviour & Attitudes was also awarded a coveted speaker platform at the 2020 ESOMAR Conference. This is the second year in a row that the Milltown-based research firm won the Grand Prix . Last year it won the Grand Prix for its work with MSD and its research project ‘Rebuilding Trust: Reviving Ireland’s HPV Vaccinations.’
Other winners on the day included Mindshare, Red C/V360, Ipsos MRBI and Core Data.
The judging panel for the Marketing Society of Ireland Research Excellence Awards 2019 included Etain Kidney, Head of the School of Marketing at Technological University Dublin; Jackie Conway, An Post; Michael Dargan, AIB; Valda Boardman, Valda Boardman PR, Paul Loughrey, RTE and new member of the judging panel Aoife Sadlier, William Grant & Son.
According to Chris Upton, Chair of the Marketing Society and CEO at Havas: “Research has been a cornerstone of the society from its very foundation. So the Research Excellence Awards continue to hold great importance for us. I don’t think we could have foreseen 10 years ago just how coveted an award would become with the research and marketing sectors. With over 40 submissions, the strength of the entries and our winners today highlights the significant role that research and insights play in informing, planning and evaluating marketing campaigns and business strategies across all industries. Congratulations and well done to all of the winners and thank you to our esteemed judging panel chaired by Etain Kidney, Head of the School of Marketing at Technological University Dublin.”
The sponsors of the awards this year include Irish Marketing Journal (IMJ), Exterion Media, PML Group, Wide Eye Media, DMG Media Ireland, INM and Dynata.
The full list of winners is as follows:
Advertising and Advertising Media Research (Sponsored by Wide Eye Media)
Kids These Days – understanding the media behaviours of Generation Z
Mindshare
Brand Development & Strategy (Sponsored by Independent News & Media)
From Challenger to Contender
Behaviour & Attitudes
Energia
Public Policy & Social Research (Sponsored by Exterion Media)
Eliminating the Gender Play Gap
Ipsos MRBI
Sport Ireland
Customer Experience Research (Sponsored by IMJ)
CXX (Customer Experience Excellence) Transforming An Organisation
Behaviour & Attitudes
123.ie Insurance
Product Innovation and NPD Research (Sponsored by DMG Media Ireland)
White Smoke for Irish White Fish
Red C Research & Marketing and V360°
Bord Bia
Analytic Impact, sponsored by Dynata
How we used Analytics to transform National Lottery’s media planning
CORE Data
National Lottery
Grand Prix (Sponsored by PML Group)
From Challenger to Contender
Behaviour & Attitudes
Energia
