In the Company of Huskies has created a new campaign for Fighting Blindness that encourages people to imagine a life without sight. Usually advertising messages bombard us with countless images and bright colours. This campaign does the opposite, and by doing so forces us to confront an issue that affects a large number of people in Ireland. Fighting Blindness is an Irish charity working to find a cure to blindness through research and we hope this campaign will help get to the cure sooner.
Laura Hally, Communications Manager at Fighting Blindness comments “Fighting Blindness is a patient-led charity with a vision to cure blindness and support people living with sight loss. We work to empower the 247,000 children and adults in Ireland who are blind or visually impaired. This campaign very effectively highlights key life moments that people without sight miss out on – like seeing your baby’s first steps, or fireworks on a special occasion. Things that we all take for granted.“
You can support the charity by visiting https://www.fightingblindness.ie/donate/
Credits:
Agency – In the Company of Huskies
Creative Director: Damian Hanley
Art Director: Laura Rice
Copywriter – Robert McBride
Client – Fighting Blindness
Communications Manager – Laura Hally
