The winners of the Marketing Society’s Research Excellence Awards will showcase their winning entries at the Radisson Blu, Golden Lane on Thursday, January 30th.
Now in their 11th year, the Marketing Society’s Research Excellence Awards honour those who have excelled in Irish market research and insights that drive marketing impact and business success.
This year the judges rewarded winners of six categories who conveyed excellence in the fields of: Advertising and Ad Media Research, Brand Development and Strategy, Customer Experience Research, Product Innovation and NPD Research, Data & Research Analysis & Impact and Public Policy & Social Research.
The judging panel for the Marketing Society of Ireland Research Excellence Awards 2019 comprised of Etain Kidney, Head of the School of Marketing at Technological University Dublin; Jackie Conway, An Post; Michael Dargan, AIB; Paul Loughrey, RTE and new member of the judging panel Aoife Sadlier, William Grant & Son.
2019’s awards saw Behaviour & Attitudes won three awards, one of which included the overall Grand Prix award for its ‘From Challenger to Contender’ project for Energia. As part of the win Behaviour & Attitudes were also awarded a coveted speaker platform at the 2020 ESOMAR Conference.
Please see below list of 2019 winners:
Advertising and Advertising Media Research, sponsored by Wide Eye Media
Kids These Days – understanding the media behaviours of Generation Z
Mindshare
Brand Development & Strategy, sponsored by Independent News & Media
From Challenger to Contender
Behaviour & Attitudes
Energia
Public Policy & Social Research, sponsored by Exterion Media
Eliminating the Gender Play Gap
Ipsos MRBI
Sport Ireland
Customer Experience Research, sponsored by IMJ
CXX (Customer Experience Excellence) Transforming An Organisation
Behaviour & Attitudes
123.ie Insurance
Product Innovation and NPD Research, sponsored by DMG Media Ireland
White Smoke for Irish White Fish
Red C Research & Marketing Limited and V360°
Bord Bia
Analytic Impact, sponsored by Dynata
How we used Analytics to transform National Lottery’s media planning
CORE Data
National Lottery
Grand Prix, sponsored by PML Group
From Challenger to Contender
Behaviour & Attitudes
Energia
To attend the Research Excellence Showcase, booking is essential. To book your place CLICK HERE
