With the all-important renewal period for health insurers now underway, TBWA\Dublin has launched a new campaign for Laya healthcare which has been rolling out a new network of health and wellbeing clinics throughout the country.
The first to open was Cherrywood, Dublin followed by Briarhill, Galway while a third is due to open later this year in Limerick.
To promote the new facilities, the agency created a full through the line campaign that includes TV, radio, display, social and OOH.
“The launch of any new benefit to market is a really exciting time for laya healthcare. Working with the team in TBWA\Dublin gave us the opportunity to communicate clearly how we’ve listened to our members and the general public to deliver a genuine benefit through Laya Health and Wellbeing Clinics,” says Rebecca Trevor, advertising brand Manager at Laya healthcare.
“The launch of our network of clinics is a reflection of our ongoing strategy to be more than a health insurer to our members and become a real health partner. We’re delighted with the final campaign and how it reflects our relevance for the Irish public and their health,” she adds.
“It’s always very rewarding when you get to launch something of benefit to so many people,” says Paul Arthurs, senior art director at TBWA\Dublin. “It’s doubly so, when you can tell that story in a visibly interesting way. We’re delighted with the approach that Brian O’Malley and Screenscene took in building the creative, literally from the ground up.”
Credits:
laya healthcare:
Kevin Kent, Marketing Director
Rebecca Trevor, Advertising Brand Manager
TBWA\Dublin:
Paula Kelly, Head of Client Services
Niamh Mc Dermott, Account Director
Amy Satelle, Senior Account Manager
Paul Arthurs, Senior Art Director
Alan Byrne, Senior Copywriter
Andrew Murray, Director of Social Media and Content
Dylan Newe, Social Media and Content Manager
Production Company: Red Rage,
Director: Brian O’Malley
Producers: Helen Hayden, Paul Holmes
Post Production: Screen Scene
Post Production Producer: Anne-Marie Downes
SFX: Hubert Montag
Sound Studio: Mutiny
