Face-to-face judging for the APMC Star Awards took place last Friday, 6th of March in the Dylan Hotel, Dublin. Nominations to be revealed today, Wednesday 11th of March 2020. Ian McColl, Valerie Rice, Sharon Yourell Lawlor and Fiona Curtin are the judging panel for the APMC Star Awards 2020.
This year’s awards saw the introduction of the new Rising Star category which is designed to recognise an outstanding achiever within agencies. In addition to this, APMC have updated some of their existing category names to better reflect the business activities of our members and their clients.
The expert judging panel examined and debated the case studies and were thrilled with the high calibre of entries this year.
List of APMC Star Award Nominations below:
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| Category | Agency | Client | Campaign |
| Category A1: Retail & Consumer Durables, Automotive and Household Goods | Ogilvy | SGSC | Christmas 2019 |
| Publicis | SPAR | Donal’s Superfood in minutes | |
| Ogilvy | Ford Ireland | Support of Hospice Light up a life | |
| Category A2: FMCG – Food and Non-Food and Non-Alcoholic Beverages | Pluto | Pladis | Get Back to Real |
| BBDO | Glanbia | Super Milk Safari | |
| BBDO | Mars Ireland | Lullabies for Lorenzo | |
| Honey+Buzz | Heineken 0.0% | Drive Through | |
| Verve | The Coca-Cola Company | Melodic Wood | |
| InSight Marketing | Britvic | Club BitsCoin | |
| InSight Marketing | Tayto Snacks | Live Free for a Year | |
| Mindshare / Invention | Brennans Bread | A Selection Box, only breader | |
| Category A3: Alcoholic Beverages – Beers, Wines and Spirits | Verve | Diageo | Guinness 232 |
| Verve | Diageo | Guinness Winterfest | |
| Category A4: Service Industries, including Financial Services, Utilities, IT and Telecoms | Verve | KBC Bank | Student Campaign |
| Boys + Girls | Ulster Bank | Home Made Easy | |
| CMS | Vodafone | X Campus Tour | |
| Category A5: Charity and Non-Profit | Dogs Trust | Dogs Trust | A Dog is For Life |
| Category A6: Business to Business and Trade and Salesforce. | Verve | Diageo | Rockshore Apple Cider |
| CMS | Vodafone | Everyone In | |
| Category B1: Best Long Term Campaign | Honey+Buzz | Heineken 0.0% | Experiential |
| Category B2: Best Innovation | Rothco | IRFU | See Green |
| BBDO | Mars Ireland | Lullabies for Lorenzo | |
| Verve | The Coca-Cola Company | Melodic Wood | |
| Boys + Girls | Samsung | Samsung Maze | |
| Mindshare / Invention | Brennans Bread | A Selection Box, only breader | |
| Category B3: Best Integrated Campaign | Pluto | Pladis | Get Back to Real |
| BBDO | Glanbia | Super Milk Safari | |
| Verve | Diageo | Guinness 6 Nations | |
| InSight Marketing | Britvic | Club BitsCoin | |
| Category B4: Best Use of Digital | Rothco | IRFU | See Green |
| BBDO | Mars Ireland | Lullabies for Lorenzo | |
| Verve | Hockey Ireland | Road to Tokyo | |
| Verve | KBC Bank | Dublin Marathon | |
| B5: Best Use of Experiential | Honey+Buzz | Heineken 0.0% | Drive Through |
| Verve | The Coca-Cola Company | Schweppes Ultimate Mixer Studio 2019 | |
| Verve | Diageo | Guinness 232 | |
| Verve | Diageo | Guinness Winterfest | |
| Boys + Girls | Samsung | Samsung Maze at All together Now | |
| Boys + Girls | Three | Three at Electric Picnic | |
| B6: Best Use of a Small Budget | Pluto | Danone | Winter Bottle |
| BBDO | Mars Ireland | Lullabies for Lorenzo | |
| Publicis | SPAR | Donal’s Superfood in minutes | |
| CMS | Paddy Power | Reverse the Curse | |
| CMS | Vodafone | Ireland’s Wakeup Call | |
| B7: Best International | Cogs & Marvel | Pixel | |
| Verve | Diageo | Guinness 6 Nations | |
| Designbank | Unilever USA | Earth Day | |
| B8: Best Sponsorship | Verve | Diageo | Guinness 6 Nations |
| Boys + Girls | Three | Three at Electric Picnic | |
| B9: Best Shopper Marketing | InSight Marketing | Tayto Snacks | 65th Birthday |
| B10: Best Social Media – Influencer Marketing and PR | Verve | Hockey Ireland | Road to Tokyo |
| Mindshare / Invention | Brennans Bread | A Selection Box, only breader | |
| B11: Rising Star | BBDO | Elana Murphy | |
| Honey+Buzz | Rita O’Brien | ||
| Verve | Eva McCarthy |
Winners will be announced at the APMC Star Awards ceremony.
This year’s ceremony was due to take place on 2nd of April but has been postponed due to Covid-19 pandemic. New date is yet to be confirmed by the APMC board.
Star Award category winners are eligible for entry to the IMC European Awards.
