Phoenix Natural Gas is the ultimate home improvement you’ll enjoy for years to come. As soon as you get connected, you’ll feel all the great benefits in every room inside your home; you’ll wish you got it sooner!
Leading with the campaign line ‘You’ll wish you got it sooner’, our new Phoenix campaign activity heroes this insight with beautiful and relatable lifestyle photography and emotive headlines illustrating all the benefits that natural gas offers; hot water when you need it most, comfort in an instant and no more running out, to name a few.
The new 2020 campaign is live on OOH, radio, digital & social from February throughout 2020.
Credits:
Agency: Ardmore
Creative Director: Chris Powell
Designer: Jenny Patterson
Copywriter: Luke Hanley
Account director: Theresa McLaughlin
Account Manager: Becca Thompson
Production house: N/A
