BBDO Dublin has launched a new campaighs for EirGrid, the company which plans and manages the national grid.
The new campaign stems from insights derived from a detailed segmentation study into the population’s attitudes towards environmental issues and climate change, undertaken by BBDO and Spark.
According to Sinead Lee, director, BBDO Dublin: “We discovered that although the vast majority of people are eager to fight climate change, they are not always sure how to do it.Our campaign recognises that this has to be a concerted effort. Everyone has the power to make a difference and EirGrid’s role here is crucial. The concept acknowledges the many ways people are already stepping up and the wish to do more.”
“All of us at EirGrid are passionate about delivering a cleaner energy future for Ireland”, says Mark Foley CEO of EirGrid plc, “so we were delighted to have the opportunity to feature some of our own people in this new campaign, along with groups and individuals who are stepping up to tackle climate changes. Of course, as operators of the grid, EirGrid has a unique role to play in helping the government to meet their 2030 climate action goal – delivering 70% of Ireland’s electricity from renewable sources. It’s vital for our country and for our future.”
“All of us at EirGrid are passionate about delivering a cleaner energy future for Ireland”, says Mark Foley CEO of EirGrid plc, “so we were delighted to have the opportunity to feature some of our own people in this new campaign, along with groups and individuals who are stepping up to tackle climate changes. Of course, as operators of the grid, EirGrid has a unique role to play in helping the government to meet their 2030 climate action goal – delivering 70% of Ireland’s electricity from renewable sources. It’s vital for our country and for our future.”
Credits:
Client: Brendan Donlon, EirGrid plc
Agency: BBDO Dublin
Creative Director: Shane O’Brien
Creative Team: Jean Donovan & Kevin Leahy
Director: Sinead Lee
Planner: Rachel O’Donovan
Agency Producer: Andrew Counihan
Project Director: Emma Corcoran
Account Manager: Emma Blaney
Production Company: Butter
Director: Hadi
Executive Producer: Michael Duffy
Producer: Michael Donnelly V
Director of Photography: Luke Jacobs
Editor: Javi Ramos Acinas
Colourist: Pana Argueta (NHB Studios)
Music Arrangement: Nick Rapaccioli
Sound Design: Kevin Breathnach (Avondale Studios)
Online Editor: Rory Gavin (Outer Limits)
