Core Research has picked up a Confirmit AIR Award in the Agency category for a piece of research it conducted into the impact of Covid-19 was having on elderly people in Kerry.
Confirmit is a leading international provider of software and solutions to companies operating in the market research, customer experience and employee research space and the awards were created to “recognise innovation and excellence in market research and insight practices.”
The research was carried out for the National Office For Services For Older People & Palliative Care Strategy and the Kerry Community Work Department and sought to examine the impact that day services and other community and voluntary services have on the daily lives of elderly people in Kerry during the Covid-19 pandemic.
According to Naomi Staff, Managing Director at Core Research: “We’re delighted to have won this award. It demonstrates how our team leveraged Confirmit’s multi-channel platform to provide innovative survey solutions which enabled us to capture insights from those working on the front line, family members who were caring for elderly relatives and crucially, those who were cocooning in rural Kerry. The results of this study have provided strategic guidance and will play a critical role in how these front-line services will be restored post-Covid.”
“The National Office for Services for Older People and Palliative Care Strategy were delighted to work with CORE research on this project. The research has highlighted the impact of the closure of the day services on service users and service providers, it demonstrated how repurposed services have impacted positively on those accessing these services and is proving to be a very valuable resource in planning how to ensure we continue with adapted services particularly over the Winter months. It was a pleasure to work with Core research and they enabled the voice of the service users and providers to be heard in an independent and reliable way,” says Eibhlis Cahalane of the National Office for Services for Older People and Palliative Care Strategy.
