Javelin has launched a new campaign to help promote and reposition the new self-charging hybrid Toyota Yaris as an “exciting, stylish, and sustainable choice for a younger urban audience.”
According to Darren McDonnell, art director, Javelin: “The Toyota Yaris is no longer a car you might associate with an older generation. It has street edge and we wanted to showcase this whilst creating reappraisal among a younger audience. We chose to take the viewer on a night drive, capturing glimpses of an electrified landscape that mirror the energy and vibrancy of the car.”
Javelin partnered with Wannabe @ Element to bring their vision to life. “A night shoot in Covid times has its challenges” says Orla Hickey, head of client service at Javelin “but we worked with a really tight and talented team who were dedicated and passionate about getting this project over the line.”
Zoë Bradley, marketing communications & PR Manager at Toyota Ireland, adds: “The Yaris is a well-known and much-loved car in the Toyota range but hadn’t been part of the consideration set for the younger audience. With cutting edge self-charging hybrid electric technology and a dynamic new look, we wanted to position the Yaris as the only option for our free spirted audience looking for a progressive car that looks good and also does good for the environment. We are delighted to launch it with such a visually appealing and engaging piece of communication.”
Credits:
Toyota Ireland
Marketing Director: Michael Gaynor
Marketing Communications & PR Manager at Toyota Ireland: Zoë Bradley
Javelin Dublin
Head of Client Services: Orla Hickey
Account Director: Aoife Hearne
Art Director: Darren McDonnell
Copywriter: Ben Razey
Media: Aoife Hofler, Roisin Shaw
Production Wannabe @ Element Post
Director: Colum Maguire
Producer: John Sullivan
DOP: Aidan Gault
Post-Production: Element
Offline Editor: Amy O’Connell
Online: Diarmuid Kelly
VFX: Stephen Bowen
Motion Graphics: Sam Lynch
Colourist: Leandro Arouca
Sound design: Denis Kilty
Post Supervisor: Chriona O’Sullivan
Voice: recorded @ Beacon Studios
Teaser Yaris Footage:
Production Co: Berntein and Andruilli
Director & Photographer: Tobias Hutzler
Producer: Christian Jacks
DOP: Oliver Imfeld
Agency: The And Partnership
ECD: Daniel Beckett
CD: Phil Beaumont
Producer: Dale Chapman
