With the knockout states of the Heineken Champions Cup coming up in April, Heineken Ireland has rolled out a new rugby-focused TV campaign which will launch this weekend.
Called The Perfect Match, the brand campaign was created by Publicis Dublin in collaboration with agency partners Thinkhouse and Dentsu’s Red Star.
The campaign includes TV, data-informed digital, social and trade/shopper marketing executions. The TVC – which was filmed by director Karien Cherry & produced by Outsider – focuses on rivalry, and follows three couples, pitted against each other as their different Rugby teams face off. As tensions rise, viewers watch them press pause on love while their teams battle it out.
According to Ronan McCormack, senior brand manager, Heineken Ireland: “It’s been a challenging 12 months for everybody but at Heineken Ireland, we are looking forward to some better times ahead and the return of that special match day occasion in the on-trade. This advert taps into that via the world of relationships and rivalries and how they often co-exist. The Heineken brand is known the world over and particularly here in Ireland, our support for rugby remains as strong as ever. Alongside our Irish agency partners, we’re excited to launch this new ad campaign and look forward to a busy few months of top-class rugby.”
Jimmy Murphy, business director at Publicis Dublin adds: “It’s very unusual for local markets to create campaigns of this size for Heineken® (the brand is headquartered in Amsterdam) and so we were keenly aware of the incredibly high creative and production standards demanded by such an iconic brand. Although it was concepted and produced by Publicis Dublin for Heineken Ireland, we worked closely with our colleagues in Heineken Global and Publicis Groupe to make sure we hit the mark. We’re very happy with the campaign.”
CREDITS:
Agency: Publicis Dublin / Publicis WW
Campaign: ‘Perfect Match’
Advertiser: Heineken®
Brand: Heineken®
Local Creative Team
Board Creative Director: Ger Roe
Senior Copywriter: Peter Dobbyn
Global Creative Team
Global Chief Creative Officer PWW: Bruno Bertelli
International Coordination Creative Director: Guy Lewis
Associate Creative Director Publicis Italy: Livio Gerosa
Local Client Service Team
Business Director : Jimmy Murphy
Senior Account Director: Ruth McCormack
Global
Global Client Service Director: David Pagnoni
Global Strategy Director: James Moore
Local Agency
Head of Production: Niamh Skelly
Head of Strategic Planning: Chloe Hanratty
Head of Digital: Ed Melvin
Local Client/Brand team
Heineken® Ireland Marketing Director: Wojciech Bogusz
Heineken® Ireland Marketing Manager: Mark Noble
Heineken® Ireland Senior Brand Manager: Ronan McCormack
Heineken® Ireland BTL Activations Manager: Heather McAree
Global Client/Brand team
Global Senior Director Heineken® Brand: Bram Westenbrink
Global Integrated Communication & CMI Manager Heineken® Brand – Daniela Iebba
Global Communication Manager Heineken® Brand: Tanya Lubis
Production Company:
Outsider
Director: Karien Cherry
Outsider Producer: Simon Elborne
Service Production: Giant Films
Giant Producer: Jon Ronbeck
DOP: Adam Bentel
Edit: Kobus @ Deliverance
Post Production: Black Ginger
Sound
Folding Waves / Will Farrell
Track: Tainted Love by Soft Cell
Other Credits:
Art Director: Lucas Oliveira
Account Executive: Alana Ryan
Assistant Producer: Claire Boylan
Digital Production team: Cian McIntyre,
Cormac O’ Connor.
