Breakingnews.ie, the free news site owned by The Irish Times Group has launched a new offering called Web Stories, an immersive mobile advertising format that was created with its technology partner Tappable.
The story format blends video, audio, images, animation and text to create a dynamic consumption experience across multiple screens, allowing users to explore content at their own pace by tapping or swiping from one piece of content to the next.
Currys PC World is the first customer to use this in support of their Go Greener campaign, which highlights some of the best performing appliances under the new EU labelling system.
According to Pauline Browne, marketing & e-commerce director at Currys PC World: “We are always seeking to innovate in the marketplace with our extensive and forward-thinking product offering. We take the same approach with our marketing communications and Currys PC World is delighted to be first to market with this highly engaging product on Breakingnews.ie which we are sure will connect with our customers and reinforce our position as market leader.”
“We’re delighted to be bringing this new format to the Irish market for the first time with Tappable, our technology partner,” says David Murphy, head of digital solutions at The Irish Times Group. “As brands continue to battle for consumer attention we need to offer high quality innovative solutions that will resonate with audiences while also being respectful of their experience. Native advertising has long been one of the most effective ways to educate, entertain and change perceptions and this mobile first offering will be the next evolution in how native advertising is used to reach mobile audiences.”
Pauline Browne Marketing & E-Commerce Director at Currys PC World added “we are always seeking to innovate in the marketplace with our extensive and forward thinking product offering. We take the same approach with our marketing communications and Currys PC World is delighted to be first to market with this highly engaging product on Breakingnews.ie which we are sure will connect with our customers and reinforce our position as market leader.”
Meanwhile The Irish Examiner, which is owned by the Irish Times Group, has introduced a subscription service for its digital content. Subscription packages begin at a discounted introductory offer of €1.50 per week rising to €13 per week for bundles which include daily home delivery of the print edition.
