With vegan and plant-based foods now one of the fastest growing trends within the food industry, the Galway-based manufacturer Galmere Fresh Foods has taken to the great outdoors to promote its Roots and Shoots brand.
To introduce its new globally inspired vegan meal bowl range, Roots and Shoots is promoting its Chana Palak Masala across a range of 6 Sheets, planned by PML and targeting Tesco stores and includes bus shelters, Adboxes and Purchase Points.
According to John Casey of Galmere Fresh Foods says “We are delighted to see our OOH campaign come to life for this great plant-based range. Gluten and nut free, with no additives, each meal is slowly cooked to fuse the flavours, just like home, hence our theme All of the Flavour, None of the Fuss.”
