McCann Dublin has created a TV campaign for Ornua’s new product, Kerrygold Spreadable.
The new TV creative Love the Taste highlights the product’s convenience by showing a young child effortlessly making a sandwich for her mother. The ad was directed by Trevor Hart.
Speaking about the launch, Jens Gloeckner, General Manager, Ornua Foods International said, “Our research shows that one in every two Kerrygold consumers cite taste as the number one reason for purchasing spreadable products. These products respond to growing consumer needs while maintaining the unmistakable quality of Kerrygold. Last year, Kerrygold added €5.1 million to the value of the Butter, Spreads and Margarine category in Ireland and, as a premium brand, will offer a unique opportunity to further grow the value of the category for our retailers.”
Jenny Paetzold from McCann Dublin adds: “The launch of Kerrygold Spreadable is a significant milestone for the brand in Ireland, and we were delighted to work on the launch of the product following on from our Taste That Takes You There campaign in 2020.”
Credits:
Client: Ornua
General Manager, Ornua Foods International: Jens Gloeckner
Head of Marketing, Ornua Foods International: Kate Saul
Senior Brand Manager Kerrygold, Shona Foster
Agency: McCann Dublin
Managing Partner: Jenny Paetzold
Creative Partner: Bren Byrne
Art Director: Felipe Fereira
Producer: Ciaran Williams
Production Company: Sweet Media
Director: Trevor Hart
Post Production Company: Screen Scene
