Following on from its “Gravymaster” campaign in December 2020, Core has launched a new creative campaign for KFC across OOH and social media platforms.
With dine-in restaurants still closed and strict travel restrictions in place, KFC urgently needed to promote its drive-thru and delivery offering. In order to forge a closer connection with its Irish customers , it needed to show that it is here for them whether they want to come and visit KFC’s drive-thrus, or have KFC delivered to their home. By using clever photography to turn three real Irish homes into drive-thrus it brought to life the joy of getting a take-away KFC, whilst we wait to re-open its restaurants for dining-in once restrictions are lifted.
Credits:
Client: KFC Ireland
Marketing Lead: Leo Sloley
Photographer: Liam Murphy
Art Director: Nadia Karim
Copywriter: Conor McDevitt
Executive Creative Director: Liam Wielopolski
Retoucher: Stefano Cherubini
Print Production Manager: Annie O’Neill
Production Manager: Patrick Daly
Account Director: Alan Barnwell
Account Manager; Jenny Dillon
Strategy Director: Antaine Conway
Media: Zenith
