Like many businesses in Ireland, car dealerships have been closed for most of 2020 and all of 2021…until this week. Located and shot in Dublin and launched on social media as restrictions eased, Audi Ireland harnesses the palpable anticipation everyone is feeling about the better future that’s in store for us as the vaccination roll-out continues and restrictions are gradually lifted. As the campaign reassures us, Ireland is ready for a fresh start. A new era. A better future.
Credits:
Brand: Audi Ireland
Head of Marketing & Product, Audi Ireland: Richard Molloy
National Marketing Communications Manager: Deirdre Schwer
Agency: Connelly Partners
Senior Account Manager: Anita Freeman
Strategy Director: Mary McMahon
Creative Director: Ronan Doyle
Copywriter: Steve Connelly
Art Direction: Ronan Doyle, Robbie Field
Production Company: Hedgehogs v Foxes
Driver and Swimmer: Sarah Farrell
Director: Matthew Kirwan
Creative Producer: Anne Ilic
Production Assistant: Ophélie Morin
Production Assistant #2: Emmet Smith
DOP: Tiernan O’Rourke
DOP #2: Dan Dalton
Editor: Peter Morrissey
Stylist and Makeup artist: Emma Flemming
Emotional support: Mac (the dog)
Media Agency: PHD Media
