Club, the Britvic-owned soft-drink has launched a new brand positioning and campaign that injects a new lease of life into the brands most famous ingredient: the bits.
Created by the Dublin-based agency A+ which is headed up by Aaron Goodliffe, social media is managed by Oliver while influencer and PR is being handled by Sweartaker, the creative marketing agency which is part of Murray. Production was by Taller Stories.
According to Ian O’Rourke, marketing manager, Britvic: “Club has undergone a full brand refresh over the last couple of months with the goal of giving the brand greater stand out on shelf and increasing brand relevance. The new artwork really brings the fruit and bits to life with impactful and vivid citrus colours, while our new brand campaign, #TheBitsMadeMeDoIt showcases Club’s greatest differentiator, the bits. The new campaign will highlight the transformative nature of the bits and how they can change an everyday mundane situation into something a lot more exciting!”
Credits:
Client: Britvic Ireland
Head of Brand Marketing: Stephen Cramp
Marketing Manager: Ian O’Rourke
Marketing Graduate: Fiadhnait McDonnell
Creative Partner: A+
Strategy & Creative Director: Aaron Goodliffe
Production: Taller Stories
Director: Steve Sheehy
Producer: Colin Brady
DOP: Andrew Cummins
Influencer and PR: Sweartaker
Account Director: Orlagh Ryan
Social Management: Oliver
Social Media Manager: Chris Brady
