Developed in partnership with TBWA Dublin, Bottled Wild showcases the rugged Irish landscape that Ballygowan is native of. A demonstration of the water journey, it’s a reminder of the softer carbon footprint created by the Irish water brand and reinforces their commitment to closing the loop by using 100% recycled and recyclable bottles.
Amy Satelle, Senior Account Manager at TBWA\Dublin, notes “It has been a privilege for the TBWA\Dublin team to be a part of the re-launch of such an iconic Irish brand, helping to shape the consumer facing messaging for such significant and important sustainability progress. Bottled Wild is a statement of both credential and intent from the Ballygowan brand, a nod to their existing heritage with a firm eye on the future ahead.”
Produced under Covid-19 restrictions, the piece was shot in the West of Ireland earlier this year and was created and directed by TBWA Dublin’s own Mikey Ryan. Commenting on the creative development, he says “Getting the right combination of water, location and landscape was the challenge for this piece to ensure the brand was represented perfectly.”
Marketing Manager at Britvic, Orlagh Geraghty comments “We are thrilled to launch our new ‘Bottled Wild’ campaign created with the fantastic team at TBWA\Dublin. We are incredibly proud of our heritage, and believe that launching our new bottles that are now 100% recycled and 100% recyclable is an important step forward for our brand on the road to a sustainable future for us, our customers & our consumers. We are delighted to unveil Ballygowan’s new brand identity and Bottled Wild campaign that encapsulates the brand story of Atlantic rainfall filtered through mineral rich limestone & then ‘Bottled Wild’ in Ireland.”
Credits
TBWA\Dublin
Executive Creative Director, Des Creedon
Head Of Account Management, Paula Kelly
Art Director/Film Director, Mikey Ryan
Senior Account Manager, Amy Satelle
Director of Social & Content, Andrew Murray
Social Media & Content Manager, Amy Tumelty
Producers, Kate McEvoy & Adam Sherry
Copywriters, Blaise Hoban & Matt Moss
Ballygowan
Head of Brand Marketing, Stephen Cramp
Marketing Manager, Orlagh Geraghty
Production
Production Company – TBWA \ MAKE
Post Production – Televisor via Analog Digital
Sound Design – Windmill Lane
