Bank of Ireland has launched a new ‘Home’ marketing campaign which, for
the first time, brings together all of the bank’s home offerings – including
mortgages, home improvement loans and home insurance – under one overarching
theme.
The new campaign, designed and delivered by Grey London and Oliver Ireland,
with media by Carat, and it kicked off in early June and will continue
throughout 2021 with sustained outreach across TV, VOD, and radio, as well
as press, social and digital media. The new campaign reflects recent
societal changes and how the concept of home is evolving, including how we
live, where we live, and what we do with our spaces.
The Home campaign also includes key content partnerships with the Irish
Times, across both online and print content, a video content series with The
Journal and a major broadcast sponsorship of Dermot Bannon’s new TV show
‘Dermot’s Super Small Spaces’.
Alongside their marketing colleagues, the Banks’s mortgage, loans and
insurance product teams have all been involved in designing the new
campaign, which features the hero tagline ‘Whether you’re buying one or
making one, Welcome Home’ throughout all phases of activity.
Commenting on the new marketing campaign Gavin Kelly, CEO Retail Ireland at
Bank of Ireland said; “Our homes are our kingdoms but in recent times they
have also become our offices, our classrooms and our place of refuge. With
so many people taking stock following the onset of the pandemic it has led
to new home plans being formulated and new dreams being realised. Our new
‘Home’ campaign was designed to reflect this new reality and the evolving
nature of home, whether it’s building that new home office, designing a new
conservatory, or completing those long-desired renovations. If the pandemic
has taught us anything it is that ‘home’ is what really matters, and our new
campaign reflects that.”
Credits:
Agency: Grey
Business Director: Sophie Osaer
Account Managers: Alice Ashwell
Planning Partners: Tim Nelson, Fern Miller
Principle Planning Consultant: Katy Lindemann
Chief Creative Officer: Laura Jordan Bambach
Creative Directors: Abi Ellis, Celeste Dalairac
Creatives: Fong Ong, Jacob Kirk, Jesse Little, Joanna Simpson-Howe, Melissa
Shergold
Creative Producer: Saabeah Aforo-Addo
Agency: Oliver
Account Director: Fiona Baker
Creative Director: Rob Frew
Production: Rebolucion/UK
Director: Lorcan Hynes
Executive Producer: Florencia Arrizabalaga
Producer: Amalia Rosen-Rawlings, Simon Doyle
DOP: Piers Mc Grail
Production Service: Abstraction Pictures Post Production: Raygun Colour
Grading: MPC Sound Design: Raygun + Portaestudio
Music: Massive Music
