After winning a competitive pitch for the Littlewoods Ireland account over the summer, Boys+Girls has launched its first campaign for the brand.
Focused on Autumn/ Winter fashion, this campaign aims to show you can make everyday your backdrop with clothing for all shapes and lifestyles available at LittlewoodsIreland.ie.
Working closely with the Littlewoods Ireland marketing team, Boys+Girls set to work on the brief – asking people to embrace the change in seasons and treat themselves to something new, to be ready to shine at any moment in their everyday. The campaign spans TV, VOD, YouTube, radio and social media, using influencers for the Tik Tok element of the campaign.
According to Laurence O’Byrne, creative director at Boys+Girls: “We’re really excited about this, our first work for Littlewoods Ireland. The client team are really hands on and we’re all on the same page about where we want to bring the brand so this is the first step in that direction.”
Catherine O’Toole, Littlewoods Ireland adds: “Boys+Girls really showed their strategic muscle in the pitch and now we’re delighted to see their creativity in action. Working with them and their production team on the shoot was great fun and we’re really proud of this new Autumn Winter campaign”.
Credits:
Agency: Boys+Girls
Chief Creative Officer, Rory Hamilton
Creative Director, Laurence O Byrne
Executive Strategic Planner, Aoife Murphy
Art Director, Zoe Perrin
Copywriter, Niamh Ryan
Executive Production Director, Derek Doyle
Senior Producer, Sarah Chadwick
Business Director, Mark O Connor
Senior Account Director, Alan McQuaid
Account Manager, Hannah Hewetson
Client: Littlewoods Ireland
Head of Marketing Littlewoods Ireland Catherine O’Toole
PR lead Littlewoods Ireland Karen Fitzpatrick
Brand Lead Littlewoods Ireland Meave Kelly
