Gala Retail has made its first foray into the highly competitive Christmas ad arena with the launch of its first ever festive offering.
The new TV campaign was created by Verve|Showrunner and is called “The Recipe,” a heart-warming glimpse of a family’s determination to uphold a sentimental Christmas recipe tradition. The ad was directed by Claire Byrne and production was by Banjoman.
“Gala Retail is thrilled to launch its first Christmas ad, ‘The Recipe’ this year. Christmas is often a time where old family traditions are upheld and we feel that ‘The Recipe’ perfectly captures the importance that traditions, such as an old family recipe, hold for Irish families at this time of year,” says Gary Desmond, CEO of Gala Retail.
“The events of the past two years have meant that people have been disconnected from each other in a way like never before and we wanted to take the opportunity to tell a heart-warming story about the importance of family and tradition at this time of year and remind people that with stores in communities across Ireland, Gala Retail is here for them this Christmas, and all year round,” he says.
According to Sam Moorehead, creative director, Verve|Showrunner: “Keeping the tradition of family recipes alive can help make loved ones feel close again at Christmas, giving you a warm sense and taste of nostalgia. But as recipes are lost, forgotten and misplaced, a bit of trial and error can come into play, which is where local community stores like Gala step in to save the day when you need those last minute ingredients that are essential to your Christmas traditions and celebrations.”
Credits:
Agency: Verve/Showrunner
Creative Directors: Sam Moorhead & Mikey Fleming
Agency Producer: Jane Gray
Client Service Director: Valerie Melinn
Production Company: Banjoman
Producer: Matt D’Arcy
Production Manager: Vanessa Brisco
Director: Claire Byrne
Art Director: Lauren Kelly
1st AD – Drew Maitland
Sound: Rob Moore
Cast: Julie Maguire & John Quinn
Editor: Rob Hegarty
Post Producer: Penco Post
Colourist: Yoomin Lee
Audio: Avondale Studios
Online: Mark Bailey
Clients: Gala Retail
CEO: Gary Desmond
Marketing & Ambient Trading Manager: Tony Cluskey
Digital & Marketing Executive: Adam O’Gorman
