Bord Gáis Energy (BGE) has rolled out an emotive TV campaign for the festive season called “On Call” which captures the real spirit of Christmas and takes inspiration from its service engineers who sign up to work on Christmas Day, even if it means having to spend the day away from family.
The new creative for the campaign was developed by Team Nucleus, a collaboration between Mindshare and Folk Wunderman Thompson.
According to Karl Waters, creative partner, Folk: “Our inspiration for this campaign came from the service engineers who give up their Christmases so that we can enjoy ours. We thought it fitting to tell a warm Christmas tale around these unsung heroes”
Dermot Mulligan, Head of Marketing, Bord Gáis Energy added: “There are heroes in our organisation who work tirelessly and give their own energy in order to help our customers’ lives run smoothly. Christmas is a time when this commitment is even more important, and we really wanted to celebrate the way our Service Engineers go above and beyond to deliver our commitment. We are always ‘imagining a better way’ to deliver a high level of service to our customers and this is an example of that,” adds Dermot Mulligan, head of marketing BGE.
Credits:
Agency : Team Nucleus (@ Folk Wunderman Thompson)
Creative Partner: Karl Waters
Creative Director : Keith Lawler – Creative Director
Strategic Planners: Eimear Fitzmaurice & Kim Comiskey
CEO: Abi Moran
Account Director: Megan Kelly
Account Manager: Kate Curry
Account Executive: Emily Corcoran
Broadcast Director: Michael Cullen
Social & Content Producer: Eric Brindley
Production Assistant: Rachel Cody
Media Agency: Team Nucleus @ Mindshare:
Production Company: Antidote
Director: Max Fisher
Production Producer: Grainne Tiernan
Editor : James Ronsen, Final Cut
Colour: Matt Turner – Absolute Post
Post Supervisor: Jen Connolly
Postproduction: Absolute Post
Post Producer: Lisa Vaughan
2D Lead/Flame: Antonio Jimenez
2D Flame: Harvey David, Joe Tang, Av Bains
