Rothco, part of Accenture Interactive, has won a Grand Prix at the eurobest awards for its “Saylists” initiative, a collaboration with Warner Music and Apple Music that helps young people with speech difficulties.
Rothco picked up the Grand Prix in the Creative Data category, for which it also won a Gold award. It also picked up a Silver in the Healthcare category and a Bronze in Digital Craft. The agency had been shortlisted seven times and was the only Irish agency to make the shortlist.
Earlier this year Rothco bagged four awards at Cannes for the same campaign, including a coveted Grand Prix in the creative data category.
A total of 593 entries made the Eurobest shortlist from a total of 2662 submissions.
