As brand safety continues to be a major focus within the digital advertising echo system DMG Media continues to develop best practice in the areas of brand safety, ad fraud, anti-piracy and ad quality across its stable of digital brands.
In 2021 DMG Media was the first IAB Ireland member to be awarded the IAB Gold Standard, which included TAG Brand Safety 1.0 certification. This month
DMG Media has been awarded the TAG Brand Safety 2.0 Certified Seal after an independent validation by third-party auditor ABC. The seal demonstrating that the company had achieved the program requirements, including industry best practices to improve brand safety, reduce the risk of ad misplacement.
As brand safety continues to be a major focus within the wider advertising and media industry, many publishers are embracing industry-wide best practices and standards. In 2021, DMG Media was the first IAB Ireland member to be awarded the IAB Gold Standard, which included TAG Brand Safety 1.0 certification.
“At DMG Media we are delighted to have completed the TAG Brand Safety 2.0 certification process. This will ensure our growing network of digital brands not only engage and resonate with Irish users but offer a trusted and verified platform for agencies and brands alike,” says Doug Farrell, group head of digital strategy, DMG Media.
The Trustworthy Accountability Group (TAG) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.
TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analysing threats, and sharing best practices worldwide. The 700+ member TAG community include the world’s largest and most influential brands, agencies, publishers, and ad tech providers.
The TAG Brand Safety Certified Program promotes the flow of advertising budgets to participants in digital advertising upholding an industry regulated framework for brand safety. The program serves the entire digital advertising supply chain by providing transparency, choice and control for buyers – enabling them to buy advertising inventory with confidence and creating a brand safety framework for sellers that increases the value of certified sellers’ inventory.
