The OOH company Global have launched their Amplify brand across its large-format digital network. Amplify is the company’s new platform for 3D digital outdoor content.
As part of the launch, Global has commissioned sample content and developed content guidelines to demonstrate to advertisers and agencies how 3D can be delivered on its Transvision and dX networks.
According to the company, Amplify will reach audiences in high dwell time commuter and retail locations broadcasting on the Transvision network in Connolly, Heuston, Pearse and Busáras as well as Global’s premium mall network in Dundrum, Mahon Point, The Square, Ilac Centre, Pavilions.
“Confidence in the market is returning rapidly and it’s timely that we explore and develop new ways of delivering impact for our clients,” says Colin Leahy, managing director of Global in Ireland.
“The key ingredients to achieving a great 3D effect are imaginative content and large full-motion LED screens. Amplify gives us the platform to collaborate further with advertisers and their agencies, test content on our digital network and optimise the 3D Outdoor advertising opportunity,” he adds.
