Understanding the advertising landscape and your brand’s position within it is the theme of the next Toolkit webinar which will be hosted by the Association of Advertisers in Ireland on March 29 at 10am.
The guest speakers are Lisa McNulty and Siobhán Weafer from Nielsen Media Ireland who will talk through key trends in advertising spend in 2021 and give an overview of the insights and data Nielsen provides to help media suppliers, advertising agencies and brand owners stay on top of overall market trends, trends in categories and their competitive position in the market.
Lisa McNulty has worked in the Irish media industry for over 20 years and is currently managing director of Nielsen Media Ireland, overseeing its two main services- TV audience measurement (TAM) and Ad Intel. Siobhán Weafer, meanwhile, leads Nielsen’s Ad Intel Service and joined the business in 2013 as panel controller for TAM. She currently leads the Ad Intel part of the business.
To register for the event click HERE
