EXP, the activations agency that is part of Boys+Girls, has picked up the popular FREE NOW account after a competitive pitch. It will also with Boys + Girls as their lead creative agency in Ireland.
“We’re absolutely delighted to have been appointed as the activations agency for FREE NOW. We always work best with clients with aligned ambition and we knew from the first meeting that the whole FREE NOW team were like us – entirely focused on wanting to make brilliant work that will build their brand and business. Their response to ideas we presented was so positive, the team chemistry brilliant and we are just so excited about delivering for FREE NOW over the summer and for a long time to come,” says Karleen Smyth, managing Director, EXP.
“FREE NOW has a simple vision – to bring the freedom and flexibility of multi-mobility to the people of Ireland with all the benefits that it entails. After the last two years, it feels like the perfect time to get back out into the world and to bring that vision to life in a fun, meaningful way. EXP got that straight away, bringing an array of strategically sound, creatively impactful ideas to us that will help FREE NOW burst into people’s lives in ways that are both memorable and meaningful,” adds Jane Maher, head of marketing, FREE NOW Ireland.
