Goosebump has created a new sustainability campaign for cider manufacturer Bulmers as part of the brand’s drive to save Ireland’s bee population.
Bulmers began its sustainability journey last year, with the planting of over 500 bee hotels across the country. This year, it is planting over 2000 apple trees around Ireland to create pesticide-free pollinator pathways that will provide nutrition and habitat for all bees and pollinators.
As part of the campaign, the public is invited to get involved and help plant the apple trees by entering the in-store competition to win an apple tree for their own garden. The campaign will run on social, radio, out of home, in-store as well as in pubs.
According to Karl Donnelly, Bulmers Ireland marketing director: “We know that all bees are important to the production of Bulmers, they pollinate our orchard every year. But we also know that bees are essential for biodiversity. We wanted to do our part to help save Ireland’s bee & pollinator population and get people involved through our purpose driven and interactive campaign”
The media is being handled by Starcom.
Credits
Advertiser: Bulmers Ireland
Marketing Director: Karl Donnelly
Marketing Manager: Roisin Field
Assistant Brand Manager: Kellie Dodd
Head of Customer Marketing: Amanda Jackson
Customer Marketing Manager Off Trade: Siobhan Casey Laura Healy
Customer Marketing Manager On Trade: Emma Ross
Media Agency: Olivia Eustace, Anna Doyle, Rebecca Walsh
Agency: Goosebump
Managing Director: Sarah Love
Creative Partners: Mark Nutley and Pat Hamill
Strategic Planner: Bríona McArdle
Account Director: Michelle McGreal
Senior Account Manager: Sinead Brennan
Senior Account Executive: Amy Johnson
Digital strategy: Aoife McCormack Stephanie Quilligan
Art Direction: Dave O’Donovan
Music: Denis Kilty
Photographer: Joanne Murphy
Production Company: Nomos
Editor: Lee Hickman
V.O. Recording & Mix: Mark Henry, Number 4
