Dunnes Stores has rolled out a new cross-platform campaign called “Shrink Your Bill” to showcase its Double Savers offering and its popular money-off vouchers.
The new campaign was created by The Public House and is running across TV, radio, VOD, out-of-home, social and digital as well as in-store. Media is being managed by Carat.
The campaign features ‘Bill’ characters shrinking while they discover Double Savers as they do their shopping in Dunnes Stores.
According to James Wilson, food director, Dunnes Stores: “These days when everyone is searching for clever ways to cut back on their grocery spending, we have once again proven our commitment to Always Better Value with our new Double Savers campaign. Now all our customers can now save twice, once in the aisle with our better value prices and again at the till with our shopping vouchers, which are now also available for smaller basket shops.”
Dillon McKenna, Creative Director at The Public House said: “These days the retail grocery space is saturated with messages related to saving money, so we knew we needed a distinctive idea to stand apart – hence ‘Shrink Your Bill’ was born. With all the doom and gloom forecast we wanted to take a more light-hearted approach to things- taking more inspiration from ‘Honey I Shrunk the Kids’ than we did ‘The Big Short,” says Dillon McKenna, creative director, The Public House.
“Working with Sweet Media, Windmill Lane, Raygun, Adrian Wojtas and Otis Studios, we created a suite of hard-working assetsfor Dunnes Stores, right down to a new brand music track and audio sting,” he adds.
Credits
Dunnes Stores
Food Director: James Wilson
Head of Brand Planning: Sinead Cosgrove
Marketing Executives: Rachel McGowan, Jessica Kelly
Agency: The Public House
Executive Creative Director: Colin Hart
Creative Director: Dillon McKenna
Copywriters: Karl Graham, Padraic Walsh, Patrick Dunne
Art Directors: Paul Kinsella, Aine Marry
Head of Design: Eimear O’Sullivan
Graphic Designer: Trevor Nolan
Managing Partner: Catrióna Campbell
Business Director: Natalie Hopkins
Senior Account Manager: Rebecca Mullen
Producer: Aoife Fitzgerald
Media: Carat
Production Company: Sweet Media
Director: Simon Levene
Producer: Emma O’Beirne
DOP: Ivan McCullough
Edit: Lee Hickey
Colour: Matt Branton
VFX: Manus Goan & Aidan O’Leary
Post Producer: Jess Felton
Stills photographer: Adrian Wojtas
Sound: Raygun
Music: Otis Studios
