Tesco has launched a new campaign to mark its 25th anniversary in Ireland. The campaign is also the first one created by BBH Dublin since it announced that it was setting up in Ireland earlier this year.
Tesco first entered the Irish market in 1997 when it acquired Power Supermarkets, the holding company for Quinnsworth and Crazy Prices.
The campaign highlights the long-standing relationships the retailer has with local suppliers and farming families throughout Ireland.
To mark the milestone, Tesco Ireland gathered a cast of suppliers, colleagues and customers to star in the ad campaign.
The creative opens with a man and his dog getting ready for something special before the camera pans out to see busy streets and people with produce rushing around and making food for a celebration. As all the people come together and we see them taking their seats, the ad closes with celebratory cheers along the table, which is filled with Tesco food and drink, all from Irish producers.
“We’re very proud to be celebrating 25 years of little helps, and this campaign champions our suppliers and farming families who are at the heart of our business. Creating a bespoke piece of content involving just some of that brilliant cast of suppliers available, was a priority,” says Cathal Deavy, customer director, Tesco Ireland.
“Sourcing Irish food is a hugely important part of our business, and we are proud of the role that Tesco plays in supporting the Irish agri-food sector and has done for the last 25 years. We hope everyone can see our passion and partnership shining through, as we mark our 25th birthday, around the table,” he adds.
Credits
Campaign Title: Tesco, 25 years of little helps
Client: Tesco
Advertising Agency: BBH Dublin
Creative Leads: Sam Caren and Aubrey O’Connell
Senior Strategist: Joy Molan
Business Lead: Amy Crowe
Account Director: Amy Harrington
Agency Producer: Lisa Nicholls
Customer Director Tesco Ireland – Cathal Deavy
Head of Marketing Communications Tesco Ireland – Amanda Farrell
Campaign Manager Tesco Ireland – Eileen Murphy
Campaign Manager Tesco Ireland – Michael Buckley
Production Company: Assembly
Director: Locky
Editor: Ed Cheeseman
Edit House: Final Cut
Colourist: Leandro Aruca @ Element
Producer: Rebecca Bourke
Production Manager: Gráinne Tiernan
DOP: Eoin McLoughlin
1st AD: Sandra Corbally
Production Designer: Joe Fallover
Food Stylist: Anne Marie Tobin
Post-Production Company: Screenscene
Post Producer: Anne – Marie Downes
VFX Supervisor: Allen Sillery
Composer: Denis Kilty
Audio Post-Production Company: Scimitar Sound
