With US President Joe Biden making most of the headlines this week, The Public House created a cheeky campaign for EPIC The Irish Emigration Museum to welcome the 46th American president to these shores.
EPIC The Irish Emigration Museum tells the story of the 23 Irish American presidents with Irish heritage and countless others who left Irish shores to make a new life for themselves. The return of a president who not only can trace his roots back to Mayo and Louth, but takes great pride in that fact, was a great opportunity to encourage people to come and learn more about the Irish diaspora.
The creative, which appeared in print and OOH, asks a cheeky question ”Who would have thought Mayo would bring home a U.S. President before an All-Ireland?” The line speaks to what an amazing moment it is for Mayo to have a long lost local in the White House, while also bringing Mr. President up to speed on the alleged curse which has been plaguing the Mayo football team for 72 years.
According to Yvonne Murphy, director of marketing at EPIC: “Whilst the words are playful, the sentiment is sincere, with the whole team at EPIC wishing president Joe Biden a big ‘welcome home’ and an enjoyable visit to his ancestral home.”
Credits
Agency: The Public House
Creative Director: Colin Hart
Associate Creative Directors: Paddy O’Mahoney & Mikey Curran
Senior Art Director: Danny Cullen
Senior Designer: Trevor Nolan
Managing Director: Catrióna Campbell
Strategy Director: Sarah Walsh
Group Account Director: Terri Turner
Account Director: Mariana Nevado
Account Executive: Siddharth Aghi
Client: EPIC
Founder: Neville Isdell
CEO: Aileesh Carew
Director of Sales and Marketing: Yvonne Murphy
PR Agency: Vroom Digital
Chief Client Officer: Bronagh Mcnamara
Head of PR: Niamh Waters
PR Agency: SPLANC PR
Founder: Féilim Mac An Iomaire
Media Agency: BDO Digital
Digital Consultant: Jane Daly
Director: Declan Kelly
