TAM Ireland has announced the shortlist for its annual TAMI Awards, Ireland’s only TV planning awards.
A panel of industry experts will judge the awards and the winners will be announced on May 18th at a special afternoon event. The overall winner of the Grand Prix will win €100,000 worth of TV airtime for their brand.
The shortlist is as follows:
BEST TACTICAL USE OF TV
Havas Media: Domino’s Summer of Yodel
Core with Starcom: National Lottery – 90% Back to Community
dentsu: Very.ie Rebrand
BEST TV STRATEGY
Spark Foundry with Core: KFC: It’s Got to BE…TV
UM: Zurich-Utilising the far-reaching power of TV, For What Can Go Right
EssenceMediacom: Sky Glass would like your attention
BEST ONGOING USE OF TV
Wavemaker: The Recipe for Success for Bord Bia’s Quality Mark
Zenith with Core: Using TV to Build A Better Life With One Irish Life
Core with Zenith and Virgin Media Solutions: McDonald’s Sponsorship of Family Entertainment on Virgin Media Television
BEST USE OF INNOVATION
dentsu: CCPC How to be good with money
Sky Media Ireland with Core Investment: Sky Media Ireland – Light TV Viewers
Javelin: Toyota Ireland – Big Brother Big Sister
Sky Media Ireland with Group M and Laya: Sky Media One Campaign for Group M and Laya
Virgin Media Solutions with O’Donnell’s and Core: O’Donnells Christmas Campaign
BEST USE OF TV SPONSORSHIP
Core Sponsorship with RTÉ Media Sales, Zenith and Core Research: Panadol ‘Made in Ireland’
EssenceMediacom: EssenceMediacom and NOW – Owning the Summer with Love Island
Core Sponsorship with Starcom, RTÉ Mediasales and WHPR: AIB Proud Sponsors of Home of the Year
