The Brandtech Group has expanded its footprint in the Irish market with the acquisition of the global digital media and marketing company Jellyfish.
The deal which was announced this week creates the largest digital-only marketing group in the world with over 7,000 staff and revenues in excess of $1bn.
Since it was founded in 2005, Jellyfish has grown substantially and employs over 2,000 staff in 38 offices around the world. The company is a global partner in digital and performance marketing to some of the world’s leading brands such as Google, Netflix, and Uber. Last year Jellyfish opened its first Irish office on St Stephen’s Green in Dublin. The office is headed up by Aislinn O’Toole and has a staff of 10.
The acquisition of Jellyfish means that The Brandtech Group’s Irish presence has grown significantly. Formerly known as You and Mr Jones, it acquired a majority shareholding in the Inside Ideas Group and its subsidiary Oliver in 2019. Oliver Ireland, which is headed up by Mark McCann, currently works with a number of leading clients including Bank of Ireland, Novartis, Britvic Ireland, Malta Tourism Authority, Virgin Media, Davy, AXA, Diageo, Unilever, Irish League of Credit Unions, BWG, BMW, O’Donnells and ARI. The Brandtech Group is also an investor in the technology platform VidMob which also has an Irish presence.
The Brandtech Group is headed up by David Jones and was founded in 2015. Since then it has made nine acquisitions and invested in a number of high growth and disruptive technology and marketing companies around the world. According to the company, it now works for eight out of ten of the world’s largest advertisers, and 49 of the top 100.
