The Brill Building has been shortlisted in five categories of the prestigious Gerety Awards which will take place in September.
The agency, which is headed up by Roisin Keown, was shortlisted twice for “The First Poster To Catch Lung Cancer” for the Marie Keating Foundation, the audio-activated out of home produced by the agency with PML Group. The campaign recently picked up the Marketing Creativity & Innovation award at the recent All Ireland Marketing Awards.
The Brill Building was the only Irish agency to be shortlisted for the awards.
The Paddy Irishman, a project challenging Irish stereotypes in partnership with Tourism Ireland has also made the shortlist in the communication and experience categories in addition to the photography category for Ross O’Callaghan. It is the most successful Irish visual arts launch in the United States in many years and the biggest PR-led integrated campaign delivered stateside by an independent Irish agency ever with a huge 831m PR reach achieved and coverage nationally and internationally for the work from the New York Times, CBS, NDC, BBC World and The Guardian.
The Gerety Awards are unique as they bring together an all-female jury to select the best in advertising from around the world. International juries determine the shortlists from which the winning work will be announced in September 2023.
“The Gerety Awards is such an important awards show judging work on an international grade so to be included alongside world class work for Skittles, McDonalds and M&Ms is a huge boost to our team and all our creative collaborators,” says Roisin Keown, CEO and ECD.
“Our mission as an agency is to continue to make The Brill Building the place to do the most famous work of your career- whether as a brand, business, client, supplier or one of our talented squad. This news is proof the work we’re producing for Irish clients and brands with Irish talent and creativity is judged worthy to stand on the world stage against some of the most famous creative campaigns of the year,” she adds.
