The Dublin-based agency Thinkhouse was behind the stunt that saw Dublin’s iconic Convention Centre turned into the Can-vention Centre as part of a campaign for the Unilever-owned Lynx men’s deodorant.
Using artificial reality (AR), a team from Thinkhouse managed to turn the Convention Centre into a can of Lynx Africa which in turn triggered a deluge of social media commentary. In addition the strange takeover was picked up by a number of media outlets including several radio stations.
The stunt was part of a campaign by Lynx Africa to promote the brand as Ireland’s favourite deodorant amongst men.
