TBWA\Dublin has rolled out a new campaign for Glenveagh, one of the country’s home builders called “Love Where You Live.”
The campaign is currently running across TV, cinema, radio, outdoor, online as well as social channels.
The TVC tells the story of a young boy, Bobby, as he moves into a new Glenveagh home. While his family immediately take to their new surroundings, Bobby’s a little reticent, unsure of his new circumstances. However, he soon discovers for himself the joys of his new spacious home and soon makes new friends.
According to Cameron McDonnell, Glenveagh’s head of marketing: “Glenveagh builds flourishing communities around Ireland. This new campaign is part of a bigger overall marketing plan which builds on our successful Love Where You Live platform, placing us firmly top of mind for customers, and building equity and adding value to our brand.”
The TVC was directed by Thomas Beug from Butter, with Scimitar Sound delivering the audio elements of the campaign, while a track that brings extra warmth to an already cosy home, was specially composed by Loud & Clear’s Jon Jon Mehigan.
“Glenveagh’s approach to marketing is as game-changing as how they approach building homes and communities. Their challenge to us was to deliver emotional warmth that matches the feel of an A-rated home. The new campaign builds on our initial launch work which proved hugely successful in building Glenveagh’s brand awareness scores and placing us as the most recalled developer in Ireland,” says Niamh McDermott, senior account director, TBWA\Dublin.
According to Alan Byrne, Head of Copy, TBWA\Dublin, “I think many people can relate to the uncertainty of a big change that comes with moving home. Our task was to ensure we brought something fresh to the platform ‘Love Where You Live’. From client to director to sound design, everyone was working from the same plans and the campaign shows that, by delivering key brand pillar messaging with relatable warmth,” says Alan Byrne, head of copy, TBWA\Dublin.
Credits
Agency: TBWA\Dublin
CEO: Deirdre Waldron
Executive Creative Director: Des Creedon
Head of Copy: Alan Byrne
Creative Lead: Adam Crane
Senior Account Director: Niamh McDermott
Account Director: Aoife McCarthy
Senior Account Manager: Katie Corscadden
Head of Broadcast: Onagh Carolan
Head of Strategy: Aleesha Tully
Head of Digital, Social and Content, Luke Wilson
Social content editor, Rupert Morris
Retouching, David Picquenot
Design, Adam McKiernan
Finished Art, Zoltan Kuti
Client: Glenveagh
Head of Marketing: Cameron McDonnell
Marketing Manager: Martin Clancy
Marketing Executive: David Rispin
Community Engagement Manager: Annette McGarry
Marketing Graduate: Emma O’Neill
Marketing Analyst: Sarthak Sharma
Production Company: Butter Films
Director: Thomas Beug
DOP: Narayan Van Maele
Producers: Alan Keegan & Helen Hayden
Executive Producer: Michael Duffy
Post Production: Penco Post
Editor: Kevin Whelan
Online Post Production: Alan Foley
Sound Recording Studio: Scimitar Sound
Sound Engineer: Dean Jones
Voiceover: Clelia Murphy
Music Composer: Loud & Clear
Photographer: Adrian Stewart
