JCDecaux has expanded its Digipole network with the introduction of 19 new screens on key routes around Dublin.
The new screens brings the total number of Digipole screens available in the capital to 25.
The new Digipole locations include Donnybrook, Malahide Road, Merrion Road, Naas Road and Navan Road among others.
According to JCDecaux, each new Digipole is replacing an existing Metropole display. In addition, JCDecaux are upgrading the remaining 37 Metropoles around the city, replacing fluorescent lighting with LED lighting. This change will reduce their energy consumption by 74%, as well as improving picture quality through better light diffusion. The company also says that as part of its ambitious goals to reduce its carbon emissions, all digital formats in its portfolio are now powering down between the hours of 2am and 6am, decreasing energy consumption at a time when traffic levels and audience numbers are at their lowest levels.
The launch of the new Digipoles will increase JCDecaux’s digital roadside displays to 152 screens in Dublin, including Digishelters and Digipanels and the Digi48 in Loughlinstown. In addition to this, it has a network of 66 digital retail iVision screens in shopping centres nationwide, providing significant opportunities to reach audiences with relevant, contextual messages in real time across the country.
Pat Mannion, Commercial Director JCDecaux said ‘Increasing our Digipole footprint, upgrading our existing Metropoles and powering down across our Digital Out-of-Home portfolio in the quiet hours, reinforces our commitment to delivering the very best Out-of-Home advertising solutions in the market, whilst minimising the impact our business has on the environment,” says Pat Mannion, commercial director, JCDecaux.
