Mediahuis has bagged Danone Activia as the new sponsor of Irish Independent’s award-winning podcast, Real Health.
Hosted by health and fitness expert Karl Henry, the popular podcast helps debunk health myths and offers easy-to-follow advice for the body and mind.
The sponsorship was brokered by Mindshare.
“We’re thrilled to be the new sponsor of Real Health with Karl Henry, a podcast that resonates deeply with Activia’s commitment to giving you a healthy gut for a healthier you,” says Nessa McCarthy, brand manager, Danone Activia.
“This partnership allows us to connect with listeners on a deeper level, showcasing the importance of gut health in helping to support overall health and wellbeing and how Activia products can contribute to a balanced and healthy lifestyle.”
“We’re excited to see Danone Activia Partner with Karl Henry’s Real Health Show,” says David Duffy, account director, Mindshare. “The show is the perfect fit for the brand and Karl brings such a wealth of experience, energy and passion which will resonate with our audience. It’s the perfect platform to bring Activia’s gut health message to an engaged audience”.
Hughie Devine, head of sponsorship & programmatic partnerships, Mediahuis adds: “Mediahuis Ireland are absolutely delighted to be working with Mindshare & Danone Activia on this multimedia sponsorship of Real Health with Karl Henry. This podcast boasts such a loyal and engaged weekly audience for Danone to target with relevant messaging. The is the dream partnership as Real Health and gut health go hand in hand.”
