Radiocentre Ireland has partnered with the UK-research company System1 to bring creative audio effectiveness testing to the Irish market.
“The recently published research from System1 and Radiocentre UK shows that audio-only advertising can be just as effective as audio-visual advertising when the creative content of the ad is executed in an optimal way. The System1 Test Your Ad Product gives Irish advertisers the opportunity to ensure that their audio ads deliver the maximum long-term impact,” says Ciarán Cunningham, CEO Radiocentre Ireland.
According to Cunningham, the research, called Listen Up showed that by introducing left- and right-brain creative principles to audio, brands can harness a trusted and intimate medium to drive mental availability, using voice, dialogue, narrative, music and drama.
“This is fantastic opportunity to understand how System1 can help you create with confidence and learn more about our Test Your Ad product,” adds Johan ten Houten, creative agency partnership director, System1.
For more information on testing audio ads click HERE
