Eamon Fitzpatrick is to join Bauer Media Audio Ireland as its new group commercial director.
In the newly created position, Fitzpatrick will lead the commercial strategy for Bauer in Ireland across agency, direct and digital audio advertising. As a member of the senior leadership Team, he will play a critical role in driving the commercial success of business.
Bauer’s portfolio includes the national stations Today FM and Newstalk, two Spin youth stations, 98FM in Dublin, RedFM in Cork, iRadio as well as the sports media brand OTB Sports, the aggregated listening platform GoLoud and the digital audio advertising exchange, audioXi. It also recently acquired Media Central.
Well liked and respected within the Irish media industry, Fitzpatrick also has a strong track record in media, having started his media sales career in local radio before establishing Today FM as a commercial leader in the Irish media landscape. Subsequently, he held senior commercial management roles at the Irish Times, media agency IPG Media Brands and more recently with iZest and Bradley: The Brand Agency.
When he was with the Irish Times he spearheaded the shift from traditional to digital media sales, growing market share during a challenging time for print. While at IPG, he was responsible for growing the agency’s business and winning new clients including the likes of FitBit, Amazon, Tesco, BMW, Zurich and Just Eat.
“I’m thrilled to be joining the team at Bauer,” says Fitzpatrick. “Radio has always been my first love and with the Irish audio market in rude health, I’m excited to realise the huge opportunity this commercial role brings. The strategy that Bauer has adopted in the Irish market is one that really appeals to me – a passion for innovation, evolving technology and expanding its portfolio with exciting acquisitions and delivering excellence. I look forward to working with the Bauer team to realise that growth ambition”.
“We are delighted to welcome Eamon to Bauer, his significant experience and passion for audio will be an excellent addition to the team and his appointment will further enhance Bauer’s position as a dynamic, collaborative and creative partner for advertisers,” adds Chris Doyle, interim CEO, Bauer Media Audio Ireland.
