Sky Ireland has launched a new multi-channel campaign to promote its latest digital streaming offering, Sky Stream.
The new “plug and play” offering gives customers access to a range of TV channels, including all the Sky channels, as well as streaming apps like Netflix, Disney+, Apple TV+, Prime in addition to several broadcaster players, all without the need for a satellite dish.
The campaign was created by Sky’s own in-house agency, Sky Creative Agency, the media is being handled by EssenceMediacom. The campaign is running across TV, cinema, premium OOH sites in addition to radio, digital and social with influencer activity also built into the media plan.
Called “End the Ehhh”, the campaign dramatises the all too familiar situation where we sit down to watch TV and get stuck in indecision about what to watch. The campaign playfully explores this all too recognisable scenario and presents Sky Stream as the answer to help finally “End the Ehhhh.”
“Sky Stream is our latest innovation in the Irish market and we hope our new campaign will connect with consumers and land the unique benefits of our product,” says Orlaith Ryan, chief commercial officer, Sky Ireland.
“We love how the main TV advert takes a familiar situation we can all relate to and has a little fun with it, to create a memorable and distinctive ad. Sky Stream makes it easy to find what you want to watch, and with no dish required, next day delivery and flexibility, we are sure our customers will love it”.
Credits
Client: Sky Ireland
Chief Commercial Officer: Orlaith Ryan
Director of Brand & Marketing: Caroline Donnellan
Head of Creative: Kieran Forde
TV Marketing Controller: Aine Walsh
TV Marketing Manager: Andy Haughey
Media Manager: Cat McKeown
Agency: Sky Creative Agency
Executive Director: Robin Garton
Creative Director: Aaron Wilmer
Strategy Director: Georgia Bridgewood
Creative: Jo Dennet, Rob Donaldson, Patrick Townsin
