Together is Better is the theme of the forthcoming IAB Connect H1 event which will be held on Tuesday, May 14 in the Radisson Blu Hotel, Dublin.
As the industry continues to deal with a number of key trends ranging from artificial intelligence and sustainability right through to third party cookie depreciation and first party data, IAB Ireland has lined up a panel of leading experts to discuss why partnerships are more important than ever.
Speakers and topics include:
Let’s Collaborate to Accelerate the Transition to AdNet Zero: Laura Wade, Global Head of Sustainability Strategy, EssenceMediacom
Expressing Bailey’s Brand Values Through Partnerships: Sarah Fleury, Global Head of Digital and Data, Baileys at Diageo
The Plumber, the Broadcaster and the Robot Uprising: Andy Pierce, Group Strategy Director, Core.
Partnering with Content Creators to Boost Your Brand: Niamh Aremband, Copywriter, Droga 5 Dublin.
Privacy Sandbox – An update on Testing and Learnings to Share: Gaby Jenkins, Partner Manager, Privacy Sandbox Partnerships – Google.
Intentional Partnership to Improve Digital Advertising Effectiveness: Bríd McMahon, Country Manager IAS Ireland & VP, Technical Customer Operations, EMEA, Integral Ad Science and Emma Jowett, Regional VP Sales, Integral Ad Science
The conference will also feature a presentation on the efforts to improve sustainability in digital media from across Europe, as well as panel discussions on the importance of standards and collaboration to build a more sustainable advertising ecosystem in Ireland.
For more information on the event and to register to attend click HERE
