The shortlist for the Media Awards 2024 has been published. The gala Awards night will take place in the RDS on Thursday, April 25.
This year, a panel of over 70 judges, chaired by Peter McPartlin, poured over 240 awards to arrive at the shortlist. The final “live round” of judging will take place next week.
Media Awards Shortlist 2024
Media Campaign – Launch
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| Spark Foundry, part of Core | KFC | KFC launch lunch with a zing |
| Starcom part of Core | EBS | EBS The Mortgage People |
| Havas Media Ireland | Domino’s | Domino’s OH GOO ON THEN – An “eggstaordinary” sell-out sensation |
| Starcom | Mediahuis – Irish Independent | A Launch, Written All Over Ireland |
| dentsu | PTSB | Altogether More Human with PTSB |
| Initiative | Deliveroo | It’s All On Your Doorstep |
Media Campaign- Niche
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| Starcom, part of Core | An Post | Pages to Hashtags: An Post’s #BookTok Revolution |
| Wavemaker | Square | Creating Social Proof That Means Business. |
| Mammoth | NASS – The National Axial Spondyloarthritis Society | Axial Spa – ‘Is Your Life being Crushed by Low Back Pain?’ |
| Buymedia | Miele | Miele Experience Centre Grand Opening: A Data-Driven Recipe for Success |
| Digital Impact, The Public House & Vroom Digital | EPIC Museum | How a small little museum in Ireland, grabbed global attention with a recording of the NYPD choirs’ ‘Galway Bay’ |
| Javelin | Wholefoods | Wholefoods – Teetha |
Media Campaign – Intermediate
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| Starcom part of Core | AIB | Going the Extra Mile |
| Zenith, part of Core | PwC | Top of the Class in Grad Recruitment |
| OMD | Specsavers | Making a 21 year Old idea Work for 21 Year Olds |
| Dublin Airport Media Sales | Diageo, PHD and PMLG | A Journey To Remember – Dublin Airport and Guinness 0.0 |
| Starcom part of Core | AIB | AIB Breaking New Ground in Camogie |
| Core / Starcom | Glenveagh Homes | No Chimney, No Problem: Glenveagh’s North Portal |
Media Campaign – Large
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| Mammoth | Tourism Northern Ireland | Tourism Northern Ireland – “A Small Step to a Giant Adventure.” |
| Zenith, part of Core | IDA Ireland | IDA Ireland – Invest in Extraordinary |
| dentsu | Apache | Apache Pizza’s Really Big Deal, delivers a Doughlightful Triumph with a 1007% ROI |
| Essencemediacom | Boots Ireland | Boots Gets Ready With TV & Tik Tok Live! |
| OMD | Warner Bros. Discovery | This Barbie is #1 at the Irish Box Office (Ever) |
| essencemediacom | Coca-Cola | Sprite: the antidote to heat |
| UM | Glanbia Performance Nutrition – Optimum Nutrition | Optimum Nutrition – There is more of you in you |
| Wavemaker | Square | Our Budget, Your Business. Making our customers the face of Square’s campaign. |
Best use of Sponsorship
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| Starcom part of Core | AIB | AIB Breaking New Ground in Camogie |
| Core Sponsorship & Spark Foundry – | Mondelez Cadbury | A Supporter & A Half of Republic of Ireland’s Women’s National Team |
| Core Sponsorship | McDonald’s | McDonald’s Delivers Epic Family Moments with Virgin Media Television |
| Core Sponsorship | Londis | Londis and Ireland’s Fittest Family |
| PHD & RTÉ | Diageo, Baileys | “Douze Pointe” for Baileys |
| Starcom part of Core | Bulmers | Bulmers Sounds of the Secret Orchard |
Rising Star
Sponsored by
| ORGANISATON | RISING STAR |
|---|---|
| Bauer Media Audio Northern Ireland | Jack Walker |
| Havas Media Ireland Kerrie Patten | Kerrie Patten |
| PHD | Tyla Nofal |
| OMD | Sakhi Dhawan |
| Zenith, Part of Core | Mei Ling Tong |
| Initiative | Lizzy Beecham |
Collaboration between Agency and Media Owner – Large
Sponsored by
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| Spark Foundry, Media Central, IRS+ urbanmedia and Spotify | Road Safety Authority | Stay Tuned for Safe Driving |
| Starcom and DMG Media Ireland | Bulmers | Bulmers Sounds of the Secret Orchard |
| EssenceMediacom, The Irish Times Group, Foe | Lidl Ireland | The Most Magical Christmas Movie Ever |
| Zenith & Bloomberg | IDA Ireland | Invest In Extraordinary |
| Mindshare, Media Central, urbanmedia, IRS+ | Fáilte Ireland | Locals know best! |
| Genesis, Channel 4; Sky Media UK: Bauer Media Audio NI | Haemochromatosis UK | Genesis x Haemochromatosis UK – ‘Haemo-wha?’ |
Collaboration between Agency and Media Owner -Intermediate / Niche
Sponsored by
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| OMD & LADBible | Bank of Ireland | Increasing financial confidence among the next generation |
| Wavemaker & Lovin Dublin | Square | Square Lovin Locals: Creating social proof that means business. |
| Spark Foundry , Sky , DMG Media Ireland & Image | Breast Cancer Ireland | Breast Cancer Ireland – Ireland’s Biggest Little Campaign |
| Zenith & Lovin Dublin | Disney + | Yes Chef |
| Foe & Zenith | Maldron | Conor Moore’s Escape Your Way at Maldron |
| IRS+ & Foe | SSE Airtricity , LGBT Ireland , OMD | You Are Not Alone |
| urbanmedia and Core | urbanmedia and Core | Pride Vibes – A Collaboration for Change |
Best Research Initiative
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| Mindshare | DCU | A research foundation that Guides to Greatness |
| urbanmedia and Dentsu Ireland | urbanmedia and Dentsu Ireland | Sound Affects 3 – Will AI Kill the Radio Star |
| RED C Research in conjunction with Amplified Intelligence | TAM Ireland | Reasons to Pay Attention to TV |
| Havas Media Ireland | Havas Media CMBC | A Consumer Centric Solution to a Cookieless Future |
| Core Research and Spark Foundry | Mondelez | A Glass and a Half of Determination: Cadbury and the Girls in Green |
| Core | Haleon | Panadol ‘Made in Ireland’ with RTÉ |
Best Use of Data / Analytics / Econometrics
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| Clear Channel & PML NI | Netflix | Netflix RADAR Activation |
| Havas Media Ireland | TU Dublin | CRO to CAO: Data Powered Registrations for TU Dublin’s Open Day |
| OMD | Virgin Media Ireland | Mining Data to Humanise Search |
| Spark Foundry, part of Core | Yuno Energy | Yuno Energy, we know Data |
Best Use of Content / Creative
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| OMD and LADBible | Bank of Ireland | Increasing financial confidence among the next generation |
| `Mindshare | Fáilte Ireland | Locals know best! |
| Zenith, part of Core | Irish Life Health | My Therapist Ghosted Me, But Irish Life Health Had My Back |
| GroupM Invention | Ivan Hammond | Brennans Battle of the Bagels |
| Mindshare | Mindshare | You do you, we’ll do the shopping. |
| Posterplan, OMD & Sipit | Warner Bros. Discovery | Barbie in the real world? That’s impossible. |
Best Use of Audio
Sponsored by
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| Mindshare | Fáilte Ireland | Locals know best! How local radio brought the best of Ireland to every community. |
| audioXi/Media Central/Zenith | Irish Life | 23,688 Steps to Success with MyLife |
| Spark Foundry, part of Core | KFC | An Audio Strategy that Delivered Mór |
| Mindshare | National Transport Authority | TFI 90 Minute Fare |
| Spark Foundry, part of Core | Road Safety Authority | Stay Tuned for Safe Driving |
| Zenith, part of Core | McDonalds | A #McNuggetWorthy Campaign |
Best Use of Cross-Platform Out of Home
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| PHD Media | Diageo | THERE IS ALWAYS TIME FOR A VISIT TO THE GUINNESS STOREHOUSE |
| Headcase Marketing | Durex (Reckitt Benckiser) | Durex – Erecting Change |
| Spark Foundry / PML Group | Mondeléz | Secret Santa Delivers Nationwide |
| Havas Media Ireland | Domino’s | Domino’s Elevating experiential OOH to an ‘egg-stra’ level |
| OMD, Sipit and Talon | Warner Bros. Discovery | OOH – Barbies Springboard to Success |
| PML Group | McDonald’s | McCafé |
| Talon & Dentsu | Heineken | Love Rivalry’ |
Best Use of AV
Sponsored by
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| Spark Foundry, part of Core | 48 | 48 – Dialling up success with “Good Call” |
| Spark Foundry, part of Core | Aviva | Putting the AV Back into AViva |
| PHD | Diageo | Diageo, Never Settling in AV |
| dentsu | Kraft Heinz | Heinz Soup: A Recipe for Irresistible Good AV Results |
| Dentsu | PTSB | Altogether More Human with PTSB |
| Virgin Media Television | Universal McCann Dublin | VM Link (Rugby World Cup) – Virgin Media Television & UM |
Best Use of National Print and Digital
Sponsored by
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| The Irish Times | Aer Lingus | Aer Lingus And The Irish Times Bringing Home Advantage |
| Irish Farmers Journal | Irish Banking Culture Board | Irish Banking Culture Board X Irish Farmers Journal |
| Core Sponsorship | PwC | PwC The Climate of Business |
| The Irish Times | PWC | The Irish Times Group and PwC Budget Partnership |
| News Ireland- Sunday Times | Simply Better- Dunnes Stores | Simply Better Meet the Producers |
| Reach Solutions | Sky | Sky Sports – Content Worth Paying For |
| The Irish Times Trócaire Celebrating Trócaire On Their 50th Anniversary | Trócaire | Celebrating Trócaire On Their 50th Anniversary |
Best Long Term Media Strategy
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| PHD Media | Diageo | Breaking Free from The Snug |
| Digital Impact, The Public House & Vroom Digital | EPIC Museum | Fewer, Bigger, Better – How EPIC Museum Punches Like a heavyweight with a lightweight budget. |
| Havas Media | Hyundai Ireland | Long Term Sponsorship’s : The Driving Force To Success |
| Spark Foundry, part of Core | KFC | KFC – How the Colonel Outsmarted the Clown |
| EssenceMediacom | Lidl Ireland | Go Full Lidl – A New Rallying Call |
| Essencemediacom | Sky | A long and eventful journey for the Minions |
| Mammoth | Tourism Northern Ireland | Tourism Northern Ireland – “A Small Step to a Giant Adventure.” |
Best Sustainability Initiative
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| The Irish Times | AIB | AIB and The Irish Times Group Sustainable Solutions |
| News Ireland | The Sunday Times | CLIMATE Monthly Supplement |
| Core Sponsorship | PwC | PwC’s Climate of Business |
| PHD | SKODA | Challenging a sustainable media planning myth? |
| Starcom part of Core | Supervalu | Local Action Makes a Global Impact |
| The Irish Times | The Irish Times | Positive Impacts |
Media Agency of the Year (ROI or NI)
| ORGANISATON |
|---|
| Spark Foundry |
| Starcom, part of Core |
| Havas Media |
| PHD Media |
| OMD |
| Zenith, Part of Core |
Sales Team of the Year
| ORGANISATON |
|---|
| Bauer Media Audio NI |
| Dublin Airport Media Sales |
| IRS+ |
| Reach Solutions |
| urbanmedia |
Best Sales Initiative
| ORGANISATON | INITIATIVE |
|---|---|
| Dublin Airport Media Sales | Now It’s Time To Explore |
| Mediahuis | Mediahuis | YourAdNow |
| IRS+ | Breaking the Mold: IRS+ & Foe – Reimagining Media |
Media Brand of the Year
| ORGANISATON | CLIENT | ENTRY TITLE |
|---|---|---|
| IRS+ | IRS+ | IRS+ is not creative. IRS+ is outdated. Who is IRS+? |
| Dublin Airport Media Sales | Dublin Airport Media Sales | |
| Mediahuis | Mediahuis | Future Proofing Sucess |
| RTÉ | RTÉ Player | Behind the Streams |
| Bauer Media Audio Northern Ireland | Cool FM | How Cool FM became NI’s Number 1 Radio Station |
| LADbible Ireland | LADbible Ireland | LADbible Ireland |
