The Public House has created a new campaign for the humanitarian response agency GOAL to highlight the crisis in Gaza and raise much needed funds for the communities that are facing famine, widespread disease, dehydration and escalating violence.
The agency worked with GOAL on a pro bono basis together with Will Farrell at Blast Audio, and actress, Ali White.
According to the agency, the campaign needed to really emotionally resonate with the Irish public, and radio was chosen as the ideal format for this message. The emotive radio ad is predicated on the knowledge that unborn babies can begin to hear sounds outside the womb at 18 weeks. With 180 children being born in Gaza every day, the spot takes listeners inside of an expecting mother’s womb hearing a terrifying preview of the situation they will be born into.
According to Paddy O’Mahoney, associate creative director, The Public House, “It’s hard to fathom the stress and terror all of the people in Gaza have felt since November, and the fact thousands of pregnant women are living through it everyday was particularly upsetting. If that’s how we were feeling in the agency, we thought the Irish public would feel the same way.”
GOAL’s director of fundraising, marketing & communications, Eamon Sharkey adds: ”Collectively we have borne witness to the shocking human suffering in Gaza over the past six months, and it seems like there are no new words to describe how bad the humanitarian situation is. As famine and starvation grow more imminent by the day, GOAL partnered with The Public House to find a way to maintain the focus that is needed on bringing an immediate end to the violence and urgently needed aid access to the people of Gaza. The result is an emotional, gripping creative approach that gives a new perspective on what it is like to be trapped inside a warzone with no escape. The Irish people know the value of peace and safety, and have responded with their well-known generosity to support the campaign, thereby enabling increased aid and assistance to those in need in Gaza.”
Credits
Agency: The Public House
Managing Director: Catrióna Campbell
Executive Creative Director: Colin Hart
Head of Account Management: Natalie Hopkins
Strategy Director: Sarah Walsh
Associate Creative Director: Paddy O’Mahoney
Copywriter: Paddy O’Mahoney
Art Director: Danny Cullen
Account Director: Mariana Nevado
Account Executive: Xinlan Li
Motion Graphics Designer: Kevin Hughes
Client: GOAL
Director of Fundraising, Marketing & Communications: Eamon Sharkey
Individual Giving Manager: David Wilkins
Audio Production: Will Farrell, Blast Audio
Voiceover: Ali White
The Lisa Richards Agency: Karen Hodge
