Bloom, the Dublin-based creative agency has launched a new campaign for French car maker Citroën to mark its partnership with Bord Bia Bloom.
Citroën is the official motoring partner of the annual garden show which takes place in the Phoenix Park each June Bank Holiday weekend and the campaign has gone live across OOH sites around the country.
“This is our second time taking part in Bord Bia Bloom. Last year we had our first multi award winning show garden” says Trevor Hunt, Citroën’s head of marketing. “And we got such a great reaction from the public that this year we are back as ‘Official Motoring Partner’. Our 2024 show garden is called the ‘Citroën Floating Lounge Garden’, designed by Joe Eustace. Feelings of weightlessness and comfort are core to the concept of this garden, echoing the ‘glide’ effect of our patented suspension and the ‘home from home’ approach to the comfort of Citroën interiors.”
“We wanted to capture that comfort feeling and also reflect the garden show with this poster” says Liam Wielopolski, executive creative director, Bloom. “Citroën advanced comfort technology is what really sets them apart from other brands in their category. Earlier this year we put their famous “Flying carpet effect” to the test in a radio ad and online video.”
“We put a record player in the back seat of a Citroën ëC4X and put a record on,” says Cathal Lanigan, Citroën’s senior marketing executive. “And then we drove it along the Ballymun Road, which had been voted the road with the most speed bumps in Dublin in an online poll, to see if the record skipped. We got a such good response from that campaign that it is back on air at the moment.”
