The Sunday Times is removing the paywall on all content for two days this coming weekend to allow readers enjoy free access to world class journalism.
Following the open access this weekend, readers will then be able to subscribe for €5 for 12 months.
The ‘Open Weekend’ paywall removal initiative is in association with Sky, which will run a takeover of the homepage on the website across the weekend.
According to Laurie Kelly, group marketing manager of News Ireland, the initiative will be supported by an extensive advertising campaign.
“We’re really delighted to open up The Sunday Times’ website for Irish readers this weekend, particularly as there will be a very busy political news agenda with the Local and European elections taking place It’s a great opportunity for both new and loyal readers to experience the amazing range of high-quality work generated by our dedicated team of journalists in Ireland and across the world.
“We are supporting the initiative with radio advertising on RTE, Newstalk and across our own Wireless radio stations. We will also have a range of digital advertising across the weekend, as well as engagement via The Sunday Times’ newsletter and own other owned channel communications.’
