Heineken Ireland’s Pub Museums campaign has scooped three more awards, including two Golds on Day 3 of the festival of creativity in the south of France.
The day started off well with a Silver Cannes Lions award in the Best Use of Technology (Public Relations) category. This was followed by two Golds in the Direct category and another Gold in the B2B category.
The campaign was created by Publicis Dublin, Heineken’s own in house agency Le Pub and Thinkhouse. This brings the campaign’s total awards to six four so far this week, including three Golds.
On the opening day of Cannes, the campaign received three awards – one Gold and two Silvers. The Gold was won in the Innovation in Outdoor category while the Silvers were picked up in the Ambient & Experiential Immersive Experiences (Outdoor) and the Culture & Context Single Market campaign in the Radio & Audio category.
The Pub Museums has also been shortlisted for a Titanium award with the result scheduled to be announced on Friday.
